Podcasting is one of the hottest commodities in business today. Whether you are using it to build awareness around your industry or build another source of income for your business, it is truly one of the most versatile tools any business owner can take advantage of. On the flip side of that, podcast interviews are some of the most under-utilised pieces of content we spend hours creating.
Think about it, when someone has been on a podcast, you almost always see them post about being on a podcast throughout their social media channels. Whether it’s Facebook, Instagram, LinkedIn, you name it, they always shout out about them being interviewed. How many times do you hear about that specific interview after the initial post about being interviewed and then posting it again when it has been published and the interview is live? Chances are, you’ve never heard about it again. And this is where the problem is.
From my experience, podcast interviews are riddled with incredible snippets of gold. But normally, those pieces are mixed in between off topic conversations and self promotion. So these valuable nuggets of wisdom can be easily missed or not heard at all. This is where the importance of repurposing your podcast interviews comes into play.
Repurposing your content has never been easier and more important than it is today. If you are a guest on a podcast, it is your duty to squeeze every ounce of value that you can out of that one interview. You have personally taken the time, the energy and the resources to make the interview happen, why not get all that you can out of it?
Here are 5 ways you can repurpose your podcast interviews to make them go further and to get more out of them:
1. Turn them into short mini clips for social media
Video has exploded on social media over the last 5 years. YouTube alone has over a billion hours watched every single day. So it’s safe to say that video isn’t going anywhere. If anything, it’s becoming more important to utilize video across your entire business.
If you are being interviewed on a video podcast, then I’d suggest making short mini clips out of that interview. From my experience with running my own video editing business, I can confidently tell you that you can easily get 5 solid videos from a 30-45 minute interview, depending on what your needs are and what platforms you like to post on.
The one thing you have to remember though, every social media platform has different size requirements and length of video parameters. So depending on the platforms that you use, will depend on the length and size of your video!
2. Turn them into audiograms for social media
Similarly to taking short sections of the interview and turning them into videos, you can do the same thing with an audio only interview. Take that audio file and put it into an eye-catching designed template and add in a few more engaging elements like subtitles, headlines, and wavebars and you have yourself an audiogram that can be used to promote the episode or provide value to your audience while it’s aesthetically pleasing to look at.
3. Take your best quotes and turn them into quote images
Unless you’ve been under a rock for the last 7-10 years, quote images have taken the internet by storm! If you don’t believe me, open up your favorite social media platform or google the word “quotes” and look at the images that pop up. You will see an endless amount of quote images from all over the world.
So what does this mean for you? You can take your best quotes from the interview and turn them into your own personal or company branded quote images. This strategy gives you more value to put out to your audience and also allows you to expand on that specific quote in the caption section. One liners can be very effective, so don’t forget to grab the best ones from your interview.
4. Summarize the points and turn into an article for your blog
The first 3 points of this article are the most popular ways to repurpose your podcast interviews. Now we are getting into the strategies that are not used nearly as much.
What do I mean by summarizing the points and turning it into an article? Say you have a 45 minutes podcast interview about the coaching industry. In this interview you cover things like how to grow your coaching business, what coaches should be doing on social media, the mindset you need to have to be a highly paid coach, etc.
Take those main points that you feel are most important for coaches and turn that into an article. You could call it “What all coaches need to know in this day and age” In that article, you summarize several of those points from the interview, expand on the points a little bit more and then you have your weekly blog done and dusted. Not only does this help you provide more value to your audience, it also stops you from spending too much time pondering on what you are going to write your next blog about.
5. Transcribe an important section and use it for your email list
I’ve worked with a handful of coaches from all walks of life and a lot of them had sizable email lists. The problem that most of them had though, was they didn’t have a great strategy to nurture that email list. Instead, they always used it to either sell a product or service or promote something that they were doing.
Well, here’s a strategy you can use right now to nurture your email list and provide them with the value that they deserve.
Grab your latest podcast interview and go through and transcribe a short piece of content. So let’s use the example above with the coaching interview. For instance, take that small piece you said about the mindset you need to be a highly paid coach and transcribe it. Once you’ve done that, go through it and make it presentable. Fix the spelling and grammar, fix the spacing and take out the bits that don’t belong. Now, you can take that final version of the transcription and put it into your weekly email that you send out, which is providing even more value to people that have signed up!
Gone are the days where a podcast interview is simply left as just an interview only. Now you have the tools, resources and companies that offer services to help repurpose your podcast interviews into their own standout pieces. Remember, your own personal time and resources were used for the interview, make sure to leverage every single thing you can from it and get the most bang for your buck.