1. Create a small snippet into an "audiogram"
Ideally, this will be the most powerful piece of the entire interview. Doing this allows them to hear a very intriguing or important concept from the interview and it draws them in to want to go and listen to the full episode.
You can make any member of your blog a writer so they can write posts for your blog. Adding multiple writers is a great way to grow your content and keep it fresh and diversified.
2. Make it a video interview and create shareable and engaging mini clips
Chop up a few 1 minute videos, throw a cool design on the background, add in a few elements to make your video more interactive and post them to your socials.
3. Create a quote image from the interview
This is where you can use a quote from the person you interviewed that really speaks to your audience. At the bottom of the image, you can promote the interviewee and which episode it was so they can go directly to it.
From my experience in the #content and #video space for the last 7 years, I see a lot of people fall flat after posting their full podcast interview and they move on, never touching that episode again. When, in reality, if you take what I said above, you can really get TONS of content from one interview and consistently promote it and post about it, which turns into plays, downloads, etc. 🙌🏼